The regulatory framework in Quebec and Canada is often perceived as cumbersome and costly for businesses or as a hindrance to their competitiveness. But could these regulations actually be an asset? In a context where markets and buyers, both here and abroad, are demanding more responsible farming methods and practices, Quebec agriculture may find itself in an advantageous position thanks to its regulations regarding the environment, health and safety, and working conditions. With the help of a few examples, this conference will demonstrate how Quebec’s agricultural sector has ranked well on certain international benchmarks that will allow it to be competitive in the most demanding and lucrative markets.